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You may have thought that between CK In2U, Euphoria and Secret Obsession, Calvin Klein presumably already had a modern fragrance for almost every (perfume-buying) woman on earth.
But women over 40 were sadly lacking until the launch of Beauty, the latest Calvin Klein fragrance.
The Calvin Klein brand, usually relies heavily on the glamour theory of fragrance advertising, but for Beauty, they’re clearly going for elegance.
The commercial features actress Diane Kruger, fully clothed (in white, no less), talking about confidence, purity and wisdom.
Beauty is unique from other CK scents. There’s less fruit, and less candy, although if you like fruit and candy you’ll be happy to know there’s a bit of each in the top notes.
After that, it’s mostly a floral advertised as a “neo-lily” as calla lilies are featured in the advertising images and jasmine is listed in the notes.
It is truly the modern style mainstream floral perfume.
The base is a warm but clean woody musk, not too dark and not too light.
Beauty is breathtakingly pretty and reminds the world that elegant and sophisticated shouldn’t mean dull.